You lay objet in a certain way and take photo from above giving a bird's eye view. The objects are are placed on a flat surface and so give the illusion of laying down flat.
It looks so easy but it needs to be super stylish
If this something you want to do yourself - great! Smartphones are amazing these days and with the right kind of lighting and positioning you can get some pretty cool results.
Here are my 5 tips of how to do flatlay photography using your phone.
What is special and how does it work for your brand/business?
Flatlay has become the most popular trend on Social Media this year. It gives an appealing visual look and shows off your brand. It's a convenient way to promote your business in a simple stylised way. It not just for social media as it can be used on website headers, landing pages, prints, banners or business cards.
To get inspiration on creativity, take a look obviously on Instagram but also Pinterest is brilliant ideas. These are my two favourite places to view that help me discuss and talk with my clients.
DSLR cameras vs Smartphones
Most people these days have smartphones. They're getting better and better every year. I love my iPhone 10X but I still feel with my DSLR (Nikon D750 & Sony A7mk3)I have so much more control. You can focus so much more comfortably than with the phone. Lighting is a great on phones as do adjust accordingly but with the controls on the DSLR you can override and adjust with more ease. Disadvantage with DSLR, the weight and bulk of shooting from above whereas with the phone it is simple, light and quick to use.
Whichever way you choose; bear in mind how you want to show off your brand your style. If choosing just for social media, then the phone is perfect. However, if you want to use for marketing purposes, such as banners, business cards and leaflets then DSLR is your go to and in the next few months, I will rolling out some flatlay images you can purchase for your own offline and online use which will save you time and frustration.
Meanwhile, if you feel you want to offer your products, a clean, trendy look and struggle with your ideas, why not book a session with me?